End to End Action Plan

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Goal

Analysis to identify customer perceptible performance areas of improvement in of B2C channel in one of its selling travel portals.

Development of the project focused on achieving measurable business results.

Tasks

  • End to End Analysis of presentation layers, business, database and integrations.
  • Defining metrics and competitive positioning.
  • Identification of “Quick-wins”.
  • Value proposition.
  • Identification of business KPIs to measure performance and availability.
Results
Ongoing project.