Mobile Site

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Goal

To create a B2C portal adapted to mobile devices to provide a customised user experience.

Tasks

  • Graphic and technical solution design.
  • Implementation of mobile B2C portal.
  • Implementation of commercial tools for opaque B2C channel.
  • Adaptation of the sales process to the new mobile design.
Results
Portal adapted to smartphones and to the specific needs of these mobile browsers.
  • 376,000 visited pages.
  • Upgrades of Look to Book ratio.
  • Drastic reduction in the bounce rate of users through mobile devices.