To create a B2C portal adapted to mobile devices to provide a customised user experience.
- Graphic and technical solution design.
- Implementation of mobile B2C portal.
- Implementation of commercial tools for opaque B2C channel.
- Adaptation of the sales process to the new mobile design.
- 376,000 visited pages.
- Upgrades of Look to Book ratio.
- Drastic reduction in the bounce rate of users through mobile devices.