Online Channel Strategy

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Goal

To develop the online channel strategy of the Strategic Plan of the retail division of a large tour group in collaboration with strategic consultancy AT Kearney.

Tasks

  • Definition of online channel positioning.
  • Identification of “quick wins”.
  • Value proposal.
  • User experience.
  • Metrics and monitoring.
Results
The client has implemented the recommendations made and has managed to increase sales volume and profitability.